Beware of perfect wording. If the phrasing flows like ad copy, it probably is, warns Jeff Blyskal, a senior editor for Consumer Reports. Review factories are offering $10 for every 5-star review on the e-commerce giant Amazon, the New York Times reported. On that note, Blyskal figures someone waxing poetic about $5 socks should not be taken seriously. “It’s just out of proportion to what it is.
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