DC Entertainment will generate the funds for Save the Children, International Rescue Committee and Mercy Corps with its 100 percent gift-matching campaign and specially branded merchandise. “We are a global company, and this is a global issue,” Warner Bros., Chairman and CEO Barry Meyer said in a statement. “By marshalling our expertise in consumer and fan engagement and creating global awareness, we hope we’re able to inspire others to join us in becoming ‘heroes’ and make a difference in the Horn of Africa.”
Superman, Batman, Other DC Entertainment Superheroes Fight Famine In Horn Of Africa
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