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British Airways Will Google Passengers 'To Put A Face To The Name'

The airline says its new “Know Me” program involves a thorough Googling of future fliers, so that check-in staff can “put a face to the name before the customer sets foot in the airport,” The Telegraph reports.

Results of the searches will be forwarded to front-line staff equipped with iPads, making for more personal (or creepy) interactions with check-in staff or cabin crew. Some privacy advocates are up in arms about the pre-check-in data mining, but at least one industry-watching site points out that Google searches are likely less invasive that airport security procedures these days.

  1. emancipationclothing reblogged this from huffingtonpost
  2. lucasecpc reblogged this from huffingtonpost and added:
    That one industry-watching site has a good point.
  3. theysayimtall reblogged this from huffingtonpost and added:
    What does is say about me that I’m focused more on the inappropriate use of “that” than the pseudo-Orwellian face...
  4. mybetaisblue reblogged this from huffingtonpost
  5. lpt365 reblogged this from huffingtonpost
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  9. otempestade reblogged this from huffingtonpost
  10. samsanator reblogged this from huffingtonpost and added:
    Yea, it’s less creepy than airport security, but it’s still creepy.
  11. huffingtonpost posted this