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It’s a psychological itch that the most enlightened, successful and even beautiful women still tend to scratch: if I look better, I am better.

Now one campaign is trying to convince others to break free from that line of thought. The Stop The Beauty Madness campaign wants you to “feel like you’ve been socked in the gut” when you see its jarringly frank ads, says its founder Robin Rice.

Go here to see all of the brutally honest photo campaign. 

#stop the beauty madness  #women  #gender equality  #feminism  #ageism  #feminist  #fashion  #beauty  #body positive  #body positivity  #equality  #gender  #women empowerment  #female empowerment  #female  #style  #racism  

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